Shark Park is the latest stadium to have a new name, with the Cronulla Sharks home ground now known as PointsBet Stadium after the online bookmaker signed a four-year partnership with the NRL club.
PointsBet is Australia’s fastest growing online bookmaker and is successfully taking on the large international players that have dominated the Australian online betting market in recent times.
The PointsBet logo will also feature on the sternum of the Sharks jersey.
Annnouncing the deal, Sharks General Manager of Commercial, Chris Highett stated “PointsBet is setting new standards in the sports betting industry in Australia and around the world and we’re excited they have shown great faith in our club by partnering up with the Sharks on this long-term arrangement.
“Starting with our round five game against the Roosters, the Sharks will be playing out of PointsBet Stadium and we look forward to a long and positive relationship with the team at PointsBet.”
PointsBet co-founder and Chief Marketing Officer, Andrew Fahey added “we are thrilled to be entering a long-term partnership with the Cronulla Sharks.
“They have ambitious plans both on and off the field and we look forward to being part of their success.
“There is nothing better than watching footy at a traditional suburban ground like at Cronulla and you won’t find a more loyal, passionate supporter base than Sharks fans.
“The announcement of PointsBet Stadium is something we are very proud of.”
The Sharks became the first Australian sports team to sell their home venue naming rights in 1985 when their Endeavour Field home ground became Ronson Park. Since then it has been known as Caltex Field, Toyota Park/Stadium, LG Park, Remondis Stadium and, most recently, the Southern Cross Group Stadium.
Fans generally refer to the venue as Shark Park.