Sponsorship News

Sponsorship
3 Feb 2025

Sea Eagles extend stadium naming rights partnership with 4 Pines

Brookvale Oval will continue to be commercially known as 4 Pines Park for at least a further three seasons, following the renewal of the stadium naming rights partnership.

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Sponsorship
21 Dec 2024

Bunnings signs on as WACA Ground naming rights partner

The WACA Ground has announced a partnership with Bunnings Warehouse, designating the eastern and western grass banks at the historic venue as the "Bunnings Grass Banks” until 2026.

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Sponsorship
23 Oct 2024

Bellerive Oval rebranded Ninja Stadium

The home of Tasmanian cricket has been rebranded Ninja Stadium, following a four-year naming rights partnership with SharkNinja.

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Sponsorship
5 Oct 2024

Two key VenuesWest venues to drop commercial names

Perth's HBF Stadium and HBF Arena will transition to non-commercial names in the new year, after VenuesWest's search for a new naming rights partner was unsuccessful.

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Sponsorship
2 Oct 2024

Central Coast Stadium begins search for new Naming Rights Partner

Central Coast Stadium is on the hunt for a new name, with the home of live sport, entertainment and community events on the Coast now accepting proposals to become its new naming rights partner beyond 2024.

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Sponsorship
25 Jul 2024

New agency to manage enhanced LED signage at MCG and Marvel Stadium

The AFL and TGI Sport have formed Lumen8 Media to manage match day digital LED signage, which is set to be enhanced at the MCG and Marvel Stadium.

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Sponsorship
10 Jul 2024

Go Media extends naming rights for Mt Smart Stadium

Go Media Stadium has announced a multi-year extension of its naming rights partner, with Go Media to remain the commercial naming rights partner of Mt Smart Stadium for four more years.

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Sponsorship
13 Jun 2024

Cronulla Sharks in market for new stadium naming rights partner

Shark Park is on the hunt for a new naming rights partner, with PointsBet confirming it won't extend its current deal.

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Sponsorship
8 Mar 2024

Carrara rebranded People First Stadium

Carrara Stadium on the Gold Coast has been rebranded as People First Stadium, a little more than 12 months after it became Heritage Bank Stadium.

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Sponsorship
7 Mar 2024

Giants announce Engie as new naming rights sponsor of Sydney Showground

Ahead of the 2024 AFL season, Engie Stadium has been unveiled as the new name of the Sydney Showground, previously known as Giants Stadium.

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Sponsorship
2 Mar 2024

HBF extends naming rights of Perth's rectangular stadium

HBF and VenuesWest have announce a three-year extension to the existing naming rights partnership at HBF Park through to 2027, while the HBF brand will disappear from two other WA venues.

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Sponsorship
27 Feb 2024

Western Bulldogs unveil new name for Whitten Oval

Major partner of the Western Bulldogs, Mission Foods, has secured the official naming rights to the club’s Footscray headquarters.

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Sponsorship
3 Nov 2023

Ballymore’s XXXX Hill lives on under extended beverage partnership

The QRU has announced a multi-year extension with three beverage suppliers, meaning the iconic XXXX Hill at Ballymore Stadium will continue to stand proud for years to come as more events return to the venue.

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Sponsorship
2 Nov 2023

AFL announces new partnership to deliver in-stadium LED signage

The AFL has entered a 10-year partnership with global sports and entertainment leader TGI Sport to deliver LED signage, digital screen and fan engagement offerings at the MCG and Marvel Stadium.

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Sponsorship
28 Oct 2023

Venues NSW announce partnership with American Express

Venues NSW has announced American Express as the Official Payment Partner of Allianz Stadium and the Sydney Cricket Ground.

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Sponsorship
22 Feb 2023

Heritage Bank Stadium new name for Carrara

Metricon Stadium has a new name, with the Gold Coast venue rebranded Heritage Bank Stadium ahead of the 2023 AFL season.

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Sponsorship
9 Dec 2022

Dolphins’ Redcliffe home becomes Kayo Stadium

Moreton Daily Stadium has a new name, with the Redcliffe home of the Dolphins renamed Kayo Stadium following a four-year agreement.

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Sponsorship
15 Nov 2022

Industree Group secures naming rights for Central Coast Stadium

Central Coast Stadium has secured a new naming rights partnership, with the Gosford venue rebranded Industree Group Stadium.

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Sponsorship
21 Oct 2022

New name on the way for Metricon Stadium

Gold Coast’s Metricon Stadium will have a new name in 2023, with the existing 12-year naming-rights partnership with the Gold Coast Suns coming to an end.

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Sponsorship
24 Mar 2022

New Sydney Football Stadium to be called Allianz Stadium

Sydney’s new Sydney Football Stadium will carry the same name as its predecessor, with the $828m world-class venue to be known as Allianz Stadium.

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