WACA development prompts new deals
Beazley also said that prior to the third test he was able to close a number of smaller signage deals by placing details of the packages on the WACA's website. He said having the details online, including the price of the packages and pictures of where they were located, proved to be a valuable aid when selling the spaces over the phone.
The WACA is also in the process of appointing a new manager of sales and marketing to work with Beazley, whose business development position is a new one within the organisation and was created to focus on long term initiatives, including attracting new events and sports to the ground. The marketing and sales role will be responsible for selling sponsorship packages of up to $250K among other duties.
copyright © 2002 pando Publishing
On Sport Newsletter is a weekly subscriber only news service for sport administrators and professionals. For further information contact 02 9281 6355 or visit www.onsport.com.au