Advertising during Sports Matches in Australian Stadiums

Every person is unique, yet somehow, we find mutual interest in certain categories, and one of them happens to be sport.

Over centuries, various international games such as football, cricket, basketball, rugby, baseball, and even horse racing, have risen to fame for being able to bring people together from all over the world. One prime example of this is football, a sport played around the whole world, attracting huge spectator numbers to sports stadiums.

Sports Matches – Advertisements

With sports matches uniting millions of people together from all around the globe, there is no denying the fact that they also provide an excellent opportunity for marketing and advertisements. Although the advertising companies still have numerous alternative ways to promote, yet, the highest target audience is often only found at sports matches. This is not only restricted to promotion through advertisements on broadcasts, but also by being official team sponsors with logos on playing attire. Other marketing techniques include running commercials on video scoreboards and PA systems within stadiums, LED perimeter fence signage, on-ground logos and even stadium naming-rights.

Australian Football League (AFL)

While the concept of advertising in sports matches has been around for years, it is specifically higher in stadiums within Australia, with a prime example being the AFL. The primary reason for this is that the AFL attracts such large crowd, with a friendly environment, thus ensuring there is a positive, and not hostile, atmosphere. Thus, it has given researchers better the statistics of marketing during live matches and even television broadcasts.

Looking at the results, here are some of the main categories that are targeted for running adverts during AFL matches in stadiums:

• Having a logo on the uniforms of the players, as well as on the merchandise that eventually, thousands of fans end up purchasing.
• Marketing through static signage or animated video ads on the LED perimeter fence signage.
• Paid commercials on the video scoreboards, some quick ads running during the action and longer ones running during the breaks in the match.
• Using billboards inside as well as outside the stadium to attract more attention from the public as they enter and leave.

As for the content of all this marketing and promotion, it can be anything really, but one of the most popular topics is sports betting. Some countries however have limitations on gambling, sometimes due to religious and cultural ruling. Australia is not one of them, although there are some limitations now in place. In terms of gambling, Australia is one of the top-ranked countries hosting the world's top casinos, sports betting, and gathering millions of gamblers each year.

Advertising Sports Betting

Before dwelling on the vast world of sports betting, it is important to understand that not everyone can ace this field. It may not appear that hard of a task to mark predictions of the results of certain sports, but it is not that easy to end up losing money when the predictions fail. It also does not apply to all sports, but rather just the competitive ones, including baseball, boxing, horse racing, and football.

Countries such as Australia have legalised gambling for a long time, yet there is a constant need for marketing casinos and attracting a reasonable fan base. Online casinos do that via offering promotions like no deposit bonus Australia gamblers can use. The strategies used by gambling companies include promotion through online ads on websites as well as email marketing. Out of all the options, however, the most effective way is to advertise through sports matches, as the atmosphere is already filled with sports fans, so it is not a hassle to tempt them to try placing bets.

Many casinos and gambling industries advertise through becoming official sponsors of sports teams, tournaments and even stadiums, as they place their logos that can be spotted be fans. Researchers have found these techniques to have both positive and negative impacts, especially on young minds.

Speaking of sports matches, the advertisements shown are either moderate or just too much. The former category includes those two-second ones, usually highlighting the name of the company, and the rest can be researched upon. The latter, however, include a detailed intro with a catchy headline such as 'increased chances of wins’, ‘bigger bonuses’, ‘bet anywhere, anytime’, and ‘check your luck’, all of which can push the young ones to give it a try.

The Effects of Sports Betting

People all over the world have differing views on gambling and betting, with some saying how it is a bad influence, and some highly enjoying the fun it brings along. For the positives, it is about mingling with other sports betting fans, winning bonuses, and sharpening one’s mind to play better moves. As for the negatives, this can be a severely bad addiction.

Many residents in Australia suffer from this particular addiction, most of whom are tempted to keep going at it due to all the marketing and advertising. Studies conducted over the years have resulted in males complaining how they try to battle the urge, but are tempted to get back in the habit as they go to watch their favourite sports matches and end up seeing adverts for sports betting there. According to them, it feels as if it is an open invitation for them to join again.

Other than that, the more the marketing, the more 'normal' sports betting is portrayed to be, which can be risky for those coming from restricted backgrounds. It can cause them to go rebellious, as they began to see sports betting as a casual part of sports matches.

Overall, advertisements make our lives easier. Often, they expose us to products that we never knew of earlier, but that we may have needed. It can also be our favourite food item thus starting a sudden craving or, a new game release, which takes our anticipation to the peak. Either way, they are always efficient.

To conclude, as is always heard at the end of sports betting advertisements – please gamble responsibly.

This article is sponsored.