End of commercial naming-rights for Penrith Stadium
Penrith's Pepper Stadium will be known as Panthers Stadium as of January 1, 2018.
The club confirmed it would take back the stadium’s naming rights from next season, deciding not to sell it to another commercial sponsor.
Panthers Group Chairman Dave O’Neill said the decision is considered a major investment in the Panthers brand.
“In retaining the naming rights, Panthers intends to use the reach of the NRL to further promote the Panthers brand both nationally and overseas,” Mr O’Neill said.
“This is a significant commitment from Panthers to the Penrith region, the game of Rugby League and the members who have shared so many special moments at our beloved home ground over the last five decades.
“We look forward to adding another memorable chapter to our club’s proud history as the Panthers take the field at Panthers Stadium in 2018.”
The stadium is owned by the Panthers Leagues Club and it's a significant move from Panthers, as it is understood a naming rights deal can generate around $250,000 in revenue per season.
The stadium, originally known as Penrith Park, has been known as Penrith Stadium, Centrebet Stadium, Sportingbet Stadium and Pepper Stadium during its long history.