AAMI Park naming rights extended for further five years
Insurance group AAMI has extended its naming rights of Melbourne Rectangular Stadium for a further five years, as the venue welcomed back fans for the first time in four months.
The company was the inaugural naming rights sponsor of the 30,000-seat stadium from when it opened in May 2010 and will now continue that partnership until at least 2026.
Melbourne’s purpose-built home of football, rugby league and union hosted its first event since July 13 last Friday, with the A-League season-opener between Melbourne City and Brisbane Roar the first event to welcome fans back since the city’s long-running lockdown.
AAMI Park is home to of the Melbourne Storm, Melbourne Rebels, Melbourne Victory, Melbourne City, while Western United are also playing some home games at the venue until their new stadium is built.
The iconic Melbourne stadium with its bio-frame roof has also hosted some of the biggest music acts in the world, including Taylor Swift who in 2015 became the first ever artist to perform three concerts at AAMI Park.
To celebrate the renewal of the naming rights sponsorship, AAMI has partnered with Amy Shark who’ll perform a ‘money-can’t-buy event’ for 1,000 fans at the stadium on February 11 next year.
Melbourne & Olympic Parks CEO John Harnden AM, reflected on the long-term partnership with AAMI while looking forward to seeing the stadium continue to thrive as fans return to sport in Melbourne.
“Since 2010, AAMI Park has become one of Australia’s most loved and renowned sporting and entertainment venues,” he said.
“With the support of AAMI, AAMI Park continues to be a prominent brand and venue on our Precinct.
“The Trust is pleased to continue our strong partnership with AAMI and look forward to creating many more memorable moments at the stadium together.”
AAMI Park will host 32 games during the 2021/22 A-League season, including several double-headers with A-League Women’s matches. With the recent release of the 2022 Super Rugby Pacific fixture, the venue will also host a ‘Super Round’ on February 25-27 where all six matches across the weekend will be staged there.