Sponsorship News

Carrara Stadium on the Gold Coast has been rebranded as People First Stadium, a little more than 12 months after it became Heritage Bank Stadium.

Ahead of the 2024 AFL season, Engie Stadium has been unveiled as the new name of the Sydney Showground, previously known as Giants Stadium.

HBF and VenuesWest have announce a three-year extension to the existing naming rights partnership at HBF Park through to 2027, while the HBF brand will disappear from two other WA venues.

Major partner of the Western Bulldogs, Mission Foods, has secured the official naming rights to the club’s Footscray headquarters.

The QRU has announced a multi-year extension with three beverage suppliers, meaning the iconic XXXX Hill at Ballymore Stadium will continue to stand proud for years to come as more events return to the venue.

The AFL has entered a 10-year partnership with global sports and entertainment leader TGI Sport to deliver LED signage, digital screen and fan engagement offerings at the MCG and Marvel Stadium.

Venues NSW has announced American Express as the Official Payment Partner of Allianz Stadium and the Sydney Cricket Ground.

Metricon Stadium has a new name, with the Gold Coast venue rebranded Heritage Bank Stadium ahead of the 2023 AFL season.

Moreton Daily Stadium has a new name, with the Redcliffe home of the Dolphins renamed Kayo Stadium following a four-year agreement.

Central Coast Stadium has secured a new naming rights partnership, with the Gosford venue rebranded Industree Group Stadium.

Gold Coast’s Metricon Stadium will have a new name in 2023, with the existing 12-year naming-rights partnership with the Gold Coast Suns coming to an end.

Sydney’s new Sydney Football Stadium will carry the same name as its predecessor, with the $828m world-class venue to be known as Allianz Stadium.

Insurer GIO has extended their naming rights agreement of Canberra’s GIO Stadium for a further four years.

Collingwood’s headquarters within the Melbourne & Olympic Parks precinct has a new name, with AIA Australia announcing an expansion of its partnership with the club, including naming-rights of the venue.

Ballarat’s premier sports facility will continue to be known as Mars Stadium for the next two years following an extension of the naming rights agreement.

The new 5,000-seat show court at Melbourne Park has officially been named Kia Arena ahead of the 2022 Australian Open.

Stadium Australia’s search for a new naming rights partner is over, with the Sydney Olympic Park venue to be known as Accor Stadium for the next seven years.

Insurance group AAMI has extended its naming rights of Melbourne Rectangular Stadium for a further five years, as the venue welcomed back fans for the first time in four months.

The home of Tasmanian cricket will continue to be known as Blundstone Arena for a further three years, following an extension of the current naming rights deal with the brand.

Suncorp Stadium will retain its long-term commercial name for another decade as the iconic Brisbane venue gears up to host the 2021 NRL Grand Final.