Nissan Australia is the first naming rights sponsor of the Queensland State Netball Centre, with the new $44 million indoor sports facility rebranded Nissan Arena.
The Nathan venue, which hosted its first event in March 2019, is the home of Queensland Netball, the Queensland Firebirds and now also the new home of NBL team Brisbane Bullets.
Netball Queensland CEO Catherine Clark congratulated Nissan Australia on securing the premiere position.
“Netball Queensland and Nissan Australia have enjoyed a strong partnership focused on growing the sport of netball in Queensland and this sponsorship takes that relationship to the next level,” Ms Clark said.
Minister for Sport Mick de Brenni joined the Queensland Firebirds, the Brisbane Bullets and Netball Queensland to welcome Nissan Australia to their new home in Nathan.
“This sponsorship builds on the successes of this first-rate venue, home of the Queensland Firebirds, which this year is also hosting the Brisbane Bullets 2019 season.”
Nissan Australia managing director Stephen Lester said this cemented their commitment to growing netball in Queensland.
“We are thrilled to name Nissan Arena, as this state-of-the-art facility represents all the qualities of elite performance that the Nissan brand represents,” he said.
The partnership commenced in October and will extend for at least the next three years.
“Appointing a naming rights sponsor for this magnificent venue is a key component in our overall venue management strategy,” Ms Clark said.
“Nissan Arena is the centrepiece of netball in Queensland, and we are proud to be associated with this wonderful new venue and the wide assortment of teams that will call these courts home,” Mr Lester said.
In addition to the show court, there are an additional seven hard courts, plus a gymnasium, high-performance training facilities and premium dining and recreation options.
These new facilities cater to local clubs, through to elite teams across netball and basketball, and further indoor sporting events and entertainment.
“Nissan Arena offers fans a full and glorious spectator experience, with a world-class stadium and premium facilities to enhance the thrill of game day,” Ms Clark said.
“Every one of our 5000 seats offers uninterrupted views of the action and fans can virtually count the beads of sweat on the athletes,” she said.
The first elite sporting event to be held at the venue under the Nissan Arena name will be the Brisbane Bullets v Perth Wildcats on Friday, November 1. The club will be hoping for an improved attendance than the 2,070 that attended the first game at their new home in round two.