Brookvale Oval rebranded 4 Pines Park
The home ground of NRL side Manly Sea Eagles has a new name, with Brookvale Oval rebranded as 4 Pines Park.
The Northern Beaches stadium has been officially known as Lottoland since 2017, in what was its first naming-rights agreement.
The Sea Eagles confirmed the new name on Friday morning, with the green Lottoland signage replaced by black 4 Pines signage during the week, and the venue name updated on the NRL Draw on Thursday.
The newly branded 4 Pines Park hosts the opening game of round 14, between the Sea Eagles and North Queensland Cowboys on Friday night.
The new naming-rights sponsorship is part of a four-year deal, building on the existing relationship.
4 Pines Brewing became the official beer of the Manly Sea Eagles in early 2019, with the beer available at the ground as part of the three-year deal.
Established in 2008, 4 Pines Brewing Company is a craft brewery and hospitality business like the Sea Eagles, also based on the Northern Beaches of Sydney, just 850 metres from the ground.
Sea Eagles CEO, Stephen Humphreys, was delighted that the Club was able to work with an existing partner in 4 Pines to bring 4 Pines Park to life, saying “it’s a winning partnership of two iconic Northern Beaches brands. We thoroughly enjoy working with the 4 Pines team and together, we will now take this great partnership to the next level.”
The change in name will be welcomed by some, with the Lottoland name hardly a popular one, while non-NRL events including NSW Waratahs home games continued to call the ground Brookvale. However, a name change mid-way through the season is never ideal.
The venue is currently undergoing a $33 million upgrade including the construction of a 3,000-seat grandstand and Sea Eagles Centre of Excellence at the northern end. Construction commended in October last year and is expected to be completed in time for the 2022 NRL season.