Central Coast Stadium begins search for new Naming Rights Partner
Central Coast Stadium is on the hunt for a new name, with the home of live sport, entertainment and community events on the Coast now accepting proposals to become its new naming rights partner beyond 2024.
VenuesLive, the experienced event and venue management company that operates the Stadium on behalf of Central Coast Council, has commenced the search for a new partner to enjoy significant benefits and exposure over the 5-to-10-year term.
Commercially known as Industree Group Stadium since 2022, the Gosford Stadium has recently hosted the A-League Grand Final featuring local champions the Central Coast Mariners, along with NRL regular-season and pre-season matches, Matildas football internationals, as well as being host venue for the England Lionesses at the 2023 FIFA Women’s World Cup.
Industree Group Pty Ltd – the Berkeley Vale owned-and-operated innovator, designer and manufacturer of premium Personal Protective Equipment – has had its names in lights at the Stadium since the pandemic as demand grew for its products.
Now, VenuesLive has begun the search for a naming rights partner to take the Stadium – located in the heart of the booming Central Coast – into a bold new era.
Kath Casey, Venue Manager at Central Coast Stadium, said the partnership offer was a dream opportunity for a leading company to get their brand before the eyes of millions of potential customers and to strengthen relationships on the booming Central Coast, halfway between Greater Sydney and the Newcastle-Hunter region.
“We believe Central Coast Stadium presents as an unrivalled naming rights opportunity . . . a truly unique proposition for a prospective Naming Rights Partner looking to increase brand awareness and the value of their brand,” said Ms Casey.
“The Stadium is one of the most beautiful properties in Australian sport and entertainment and its location gives our Naming Rights Partner access to the 350,000 residents of the Central Coast and valuable exposure to the 5.8 million people living in Sydney and the Newcastle region.
“There will also be broadcast and media exposure from up to 40 sporting, entertainment and community events held each year at the Stadium.
“Locally owned-and-operated Industree Group has been a great partner, who provided us with valuable support on the back of the challenging Covid period. Since then, the Stadium has enjoyed two of the most successful years in its history and we are now ready to take it to the next level. Industree Group will remain one of our valued supporters going forward with plans already in place to host a special event here later this year.”
The value of Central Coast Stadium to the local community was recently highlighted by a Central Coast Council report that showed four huge sporting events smashed attendance and visitation records, creating scores of new jobs and pumping $9.75 million into the Central Coast economy.
The Central Coast Mariners’ Grand Final against Melbourne Victory on May 25 broke the all-time attendance record at Central Coast Stadium, with additional seating required to host 21,379 fans. Thousands more watched on from a Live Site outside the Stadium, supported by Destination NSW.
Paramount+ announced the live broadcast of the Grand Final had been watched by 1.12 million viewers across its streaming service and Channel 10.
With Gosford sitting pretty on the majestic Brisbane Water, the Stadium and its famous palm trees are showcased around the nation and, on occasions, the world whenever sport and entertainment events are staged at the picturesque Central Coast Stadium.
Central Coast Stadium is a purpose-built rectangular stadium and the home of the Central Mariners A-Leagues Football Club, which recently completed the most successful season in A-League history with the men’s team winning three major titles and the women’s team also qualifying for finals. The Stadium regularly hosts NRL and international rugby, and other sport and entertainment events. The Stadium has also become a centre of celebration on the Coast, hosting business, community, charity and cultural events.
Central Coast Stadium is the last Tier 2 stadium naming rights property available in NSW, with the major stadiums in Sydney, Newcastle and Wollongong signed to long-term naming rights agreements.
The Central Coast is one of the fastest growing regions in Australia with the Greater Sydney Commission having developed a strategic plan for the Coast on behalf of the NSW Government focusing on economic opportunities and employment growth.
The NSW and Federal Governments have pledged $1 billion in funding for a fast-rail link between Sydney and the Central Coast. Rail travel between Sydney and Gosford will be reduced to just 25 minutes on a fast-rail link between the two cities.
There is major planning work underway to ensure a redeveloped Gosford Waterfront across from the Stadium delivers a ‘WOW’ factor for the capital of the Central Coast. Work has already started on a new university campus in Gosford.
Ms Casey said, “We’re giving leading companies the chance to be part of an exciting new era and embed their brand in the fabric of the Central Coast – a booming growth region.
“The Stadium is a much-loved community asset, delivering significant economic benefits to the region while acting as a focal point for community pride and a sense of place within the Central Coast.”
VenuesLive will now undergo the process of receiving proposals and shortlisting potential partners.
