Ericsson Stadium
Posted: Sun Jun 20, 2004 7:07 pm
Now why is it called Ericsson Stadium?
Do Ericsson still sell any products in New Zealand? I was led to believe that they only used to sell cellphones. Seing as they have now merged with Sony and release Sony Ericsson mobile phones, why dont they change the name of the stadium to reflect this?
Surely by having the name Ericsson attatched to the stadium it isn't adding any value to the brand. So shouldn't it be called Sony-Ericsson Stadium?
Also, does anyone know when the naming rights sponsorship to the stadium expires?
Do Ericsson still sell any products in New Zealand? I was led to believe that they only used to sell cellphones. Seing as they have now merged with Sony and release Sony Ericsson mobile phones, why dont they change the name of the stadium to reflect this?
Surely by having the name Ericsson attatched to the stadium it isn't adding any value to the brand. So shouldn't it be called Sony-Ericsson Stadium?
Also, does anyone know when the naming rights sponsorship to the stadium expires?