The Sydney Football
Stadium has been rebranded Allianz Stadium following the announcement of a
10-year multi-million dollar naming rights agreement.
The deal was struck
between the Sydney Cricket Ground Trust, New South Wales Government and Allianz
Australia. The global insurance giant also holds the naming rights to Munich’s
Allianz Arena.
The SCG Trust is
promising to re-invest some of the money involved in the sponsorship agreement
in improving the facilities around the stadium.
SCG Trust
chief executive Jamie Barkley said the Trust's vision, as part of its long-term
master plan, was for dramatic lighting to be introduced to the stadium exterior
as well as modifying the iconic roof.
"The Trust
will now accelerate plans to upgrade facilities for the benefit of fans,''
Barkley said.
"Allianz
Stadium will offer a new dining level and food court on level three with works
already underway in the Nick Shehadie Stand to provide improved facilities and
amenities for spectators.
"These
improvements will be progressively implemented so existing facilities and
match-day experiences are among the best.''
The iconic
45,000-capacity Moore Park venue is the home ground of Sydney Roosters, Wests
Tigers, NSW Waratahs & Sydney FC.
The venue has had
one previous naming rights holder with Aussie Home Loans securing the rights
between 2002 & 2007 when it was known as Aussie
Stadium.
Next year, Allianz
Stadium will celebrate its 25th anniversary.
