Netball seems to keep moving forward. Good for the sport.
Diamonds to shine on Network TenMonday, September 8, 2008In a history making development for women's sport, elite netball will be available in millions of homes across the country with Network Ten today announced as the official television broadcaster of netball in Australia.
Netball Australia is delighted to partner a commercial free-to-air television broadcaster in a venture that will guarantee coverage of all Australian Netball Diamonds Test matches played on both home soil and internationally for the next four years.
Netball Australia Chief Executive, Kate Palmer believes the potential of the partnership is extraordinary.
"This partnership provides netball with an opportunity to build the profile of our brand but more importantly showcase the wonderful athletes who play the game," Palmer said.
"Network Ten has a proven record in sports broadcasting. We are delighted that they have recognised netball as a product that can add value to their current programming."
General Manager - Sport, David White said Network Ten was excited about broadcasting Australian elite netball for the next four years.
"We warmly welcome the sport of netball onto TEN, bringing the game to a larger and more diverse audience that ever before," he said.
"TEN looks forward to helping to translate the huge grassroots participation of netball into increasingly larger viewer numbers and to showcasing a new generation of great Aussie netballers to their committed fans."
TEN's coverage, headed by former Australian captain Liz Ellis and Network Ten personality Luke Darcy begins on September 17 with the New World International Netball Series in New Zealand followed by the Holden Netball Test Series featuring Australia, New Zealand and England from October 4-November 2 in four Australian cities.
Australian Netball Diamonds - The pursuit of brillianceMonday, September 8, 2008Move over the Wallabies, Socceroos, Opals and Hockeyroos?..the Australian Netball Diamonds have arrived!
In a defining, milestone event in netball?s 80-year history, Netball Australia today launched the new brand for the highly successful national team - the Australian Netball Diamonds.
Netball Australia Chief Executive, Kate Palmer believes the timing is right for the historic change.
"Our sport has never had a better opportunity to commercialise the national team brand," she said.
"This is a watershed era in netball?s development and the branding of our brilliant, successful Australian Netball Team is a critical part of the puzzle in our future development."
Netball Australia consulted widely throughout the 12-month branding process to create a name, brand and logo that reflects the values and tells the story of the national team.
"It is a perfect brand fit - the brilliance of the diamond joining forces with the brilliance of the Australian Netball Team," Palmer said.
"Netball is the unique, feminine Australian game. The Australian Netball Diamonds are strong, graceful, brilliant, professional, multi-faceted, passionate and feminine."
The creation of the Australian Netball Diamonds does break new ground. But the outstanding qualities and achievements of the past and present players will be identified through the new brand which is proudly Australian.
"Australians love to identify their national sporting teams with nicknames and in no time the Diamonds will become a household name," Palmer said.