Lords ...the Football Association and the Rugby Football Union, understood to be seeking £1 million-a-year naming rights deals for Wembley Stadium and Twickenham.
I think there's something special for a stadium that can resist the corporate dollar and retain it's historical name.
The prospect of these three iconic 'homes of their respective sports' changing names every few years is just sad.
then dont worry. Its not happening. It has already been flatly denied and the low numbers in the article you guote pretty much gives it away as nonsense. If there is in any substance to it at all, its probably considerations about how the venues might use sponsors in connection with their names without actually changing them. Then the low numbers might make sense.
There arent many major stadiums with a sponsored name in Britain. I may overlook something but amongst the top 20-30 venues I can only think of arsenal´s Emirates stadium. and that was a new build.
For new stadiums its not a bad thing in my opinion. As long as the name is not pathetic and deals are long-term, why not take the easy money. What makes a sponsor, anyway. Emirates contributed to Arsenal´s stadium just like mr. Lord contributed to that cricket ground centuries ago.